Wednesday, August 6, 2014


The World Cup is behind us. Germany, rightfully won it all. There was drama, there were goals, there was biting. And of course there was marketing.

Our two favourite commercials from this summer of soccer (football) were from juggernauts Nike and McDonalds.

The boys happened to catch them. The big one thought cool, but no big deal. #MaxLoco, however, has gone soccer mad. Bye bye Elmo. See ya Pocoyo. SOCCER! While there is the odd two-year old tantrum for a cookie or the need for a purple fork (we don't have any, by the way), the central pre-occupation, focus, obsession is soccer. 

Malcolm Gladwell talks about the 10,000 hours required to become an expert. We are well on our way. 

He's already mastered the drop-kick. But that maybe self-defence.

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